The Beauty on Purpose Podcast
Don’t you wish you had an beauty ”big sister” to guide you through your journey in the industry? Licensed esthetician and beauty biz expert Genevieve Santos-Bann shares her experience working in the industry for over 17 years and features interviews with beauty changemakers in the spa, cosmetics and beauty worlds. Whether you’re a budding esthetician or veteran beautypreneur, each episode is designed to help you take immediate action on the most important strategies for starting and growing your beauty career or business today. Follow her journey as a trainer on Instagram: http://www.instagram.com/360beautymaven.
Don’t you wish you had an beauty ”big sister” to guide you through your journey in the industry? Licensed esthetician and beauty biz expert Genevieve Santos-Bann shares her experience working in the industry for over 17 years and features interviews with beauty changemakers in the spa, cosmetics and beauty worlds. Whether you’re a budding esthetician or veteran beautypreneur, each episode is designed to help you take immediate action on the most important strategies for starting and growing your beauty career or business today. Follow her journey as a trainer on Instagram: http://www.instagram.com/360beautymaven.
Episodes

Feb 12, 2025
#68: The Power of Hosting Events in Your Spa
Feb 12, 2025
Feb 12, 2025
27 min
ABOUT THIS EPISODE: Discover the power of hosting events for your spa. Genevieve shares her insights on creating impactful events that foster community, increase bookings, and enhance brand loyalty. From educational workshops to client appreciation nights, learn how to transform your spa into a hub of engagement and drive business growth.
ABOUT ME: I'm Genevieve, and I help emerging estheticians start and run their own solo practice. By the way, I changed my IG handle! Find me at @gensantosbann.
Receive a 2 week trial & get a $30 gift card (upon a paid subscription) when you sign up for GlossGenius using the code GENEVIEVES1.
Check out our new FREE resource: Esthetician Biz Cheat Sheet!
Podcast music provided by Dance Moves by Peyruis (https://soundcloud.com/peyruis)
Feb 12, 2025
27 min

Jan 31, 2025
Jan 31, 2025
30 min
ABOUT THIS EPISODE: In this episode, Genevieve dives deep into the world of mobile spa pop-ups. Leveraging 20 years of beauty industry experience, Genevieve shares her unique insights and tips on how estheticians can harness the power of spa pop-ups to elevate their careers.
Discover how Genevieve transitioned from traditional spa settings to innovative mobile services, maintaining her client relationships while evolving her business model. Learn practical strategies for starting your own spa pop-up, from securing the right rental space to managing client bookings effectively.
ABOUT ME: I'm Genevieve, and I help emerging estheticians start and run their own solo practice. By the way, I changed my IG handle! Find me at @gensantosbann.
Receive a 2 week trial & get a $30 gift card (upon a paid subscription) when you sign up for GlossGenius using the code GENEVIEVES1.
Check out our new FREE resource: Esthetician Biz Cheat Sheet!
Podcast music provided by Dance Moves by Peyruis (https://soundcloud.com/peyruis)
Jan 31, 2025
30 min

Jan 14, 2025
Jan 14, 2025
32 min
Licensed esthetician and educator E'toshia McFarland joins us again on another beauty chat with Genevieve.
ABOUT ME: I'm Genevieve, and I help emerging estheticians start and run their own solo practice. Find me on Instagram @360beautymaven.
Receive a 2 week trial & get a $30 gift card (upon a paid subscription) when you sign up for GlossGenius using the code GENEVIEVES1.
Check out our new FREE resource: Esthetician Biz Cheat Sheet!
Podcast music provided by Dance Moves by Peyruis (https://soundcloud.com/peyruis)
Jan 14, 2025
32 min

Jan 14, 2025
#65: Happy New Year for 2025!
Jan 14, 2025
Jan 14, 2025
44 min
In the first episode of 2025, Genevieve is back with a vengeance! She talks about her word of 2025, reflecting on 2024 and what's next for the podcast & IG account.
ABOUT ME: I'm Genevieve, and I help emerging estheticians start and run their own solo practice. Find me on Instagram @360beautymaven.
Receive a 2 week trial & get a $30 gift card (upon a paid subscription) when you sign up for GlossGenius using the code GENEVIEVES1.
Check out our new FREE resource: Esthetician Biz Cheat Sheet!
Podcast music provided by Dance Moves by Peyruis (https://soundcloud.com/peyruis)
Jan 14, 2025
44 min

Dec 13, 2024
Dec 13, 2024
17 min
In this heartfelt episode, Genevieve Santos-Bann, host of the Beauty on Purpose podcast, shares her journey through the beauty industry and her passion for coaching estheticians into becoming successful solo entrepreneurs.
She opens up about facing personal challenges, including her mental health journey, and how these experiences have shaped her commitment to inspiring others.
ABOUT ME: I'm Genevieve, and I help emerging estheticians start and run their own solo practice. Find me on Instagram @360beautymaven.
Receive a 2 week trial & get a $30 gift card (upon a paid subscription) when you sign up for GlossGenius using the code GENEVIEVES1.
Check out our new FREE resource: Esthetician Biz Cheat Sheet!
Podcast music provided by Dance Moves by Peyruis (https://soundcloud.com/peyruis)
Dec 13, 2024
17 min

Feb 5, 2024
Feb 5, 2024
43 min
In episode 63, Genevieve chats with Gissele Del Rosario, esthetics trainer and internationally-licensed esthetician.
ABOUT ME: I'm Genevieve, and I help emerging estheticians start and run their own solo practice. Find me on Instagram @360beautymaven.
Receive a 2 week trial & get a $30 gift card (upon a paid subscription) when you sign up for GlossGenius using the code GENEVIEVES1.
Check out our new FREE resource: Esthetician Biz Cheat Sheet!
Podcast music provided by Dance Moves by Peyruis (https://soundcloud.com/peyruis)
Feb 5, 2024
43 min

Feb 3, 2024
Feb 3, 2024
25 min
In episode 62, Genevieve chats with Stormy & Deliah, the marketing team behind professional skincare brand Skin Script.
ABOUT ME: I'm Genevieve, and I help emerging estheticians start and run their own solo practice. Find me on Instagram @360beautymaven.
Receive a 2 week trial & get a $30 gift card (upon a paid subscription) when you sign up for GlossGenius using the code GENEVIEVES1.
Check out our new FREE resource: Esthetician Biz Cheat Sheet!
Podcast music provided by Dance Moves by Peyruis (https://soundcloud.com/peyruis)
Feb 3, 2024
25 min

Jan 22, 2024
Jan 22, 2024
26 min
In episode 61, Genevieve shares her weekly update.
ABOUT ME: I'm Genevieve, and I help emerging estheticians start and run their own solo practice. Find me on Instagram @360beautymaven.
Receive a 2 week trial & get a $30 gift card (upon a paid subscription) when you sign up for GlossGenius using the code GENEVIEVES1.
Check out our new FREE resource: Esthetician Biz Cheat Sheet!
Podcast music provided by Dance Moves by Peyruis (https://soundcloud.com/peyruis)
Jan 22, 2024
26 min




